Flat Earth

I like Flat Earth's brand positioning, "they're not impossible, they're IMPOSSIBLY GOOD." Flat Earth is trying to say their products are too good to be true. They are great tasting and also healthy for you. The flying pig is marketing strategy to use for Flat Earth products because people usually say yeah ill believe it when pigs fly. Althought I love their brand positioning I do not think that they have successfully marketed their product to people. I did not hear about Flat Earth products until we mentioned it in class. I do think the commercial was, however, catchy with the cute little piggy and cool music playing in the background.