Flat Earth

I like Flat Earth's brand positioning, "they're not impossible, they're IMPOSSIBLY GOOD." Flat Earth is trying to say their products are too good to be true. They are great tasting and also healthy for you. The flying pig is marketing strategy to use for Flat Earth products because people usually say yeah ill believe it when pigs fly. Althought I love their brand positioning I do not think that they have successfully marketed their product to people. I did not hear about Flat Earth products until we mentioned it in class. I do think the commercial was, however, catchy with the cute little piggy and cool music playing in the background.

Ethical Issues In Marketing

We as people face ethical issues in marketing everyday. In class, we discussed about marketing to young audiences. I believe that it is not only the company's fault for marketing to young audiences, but as well as the parents. I think parents should take control of what their kids are exposed to especially television. It's crazy to see kids maturing so much faster. I also don't understand why little kids have cell phones; I actually just got one this year as a matter of fact. If parents do allow their kids to get one, they should monitor the calls made in and out.

Brand Identity

Whenever I see a Kashi commercial, I immediately think of going on a diet. The commercials usually shows active individuals telling us to stay active and eat right. Made from seven whole grains these products are packed full of protein and fiber.

Kashi stands for something that is nutritious and tasty. When I hear Kashi, I immediately think all natural and healthy. When my friends hear Kashi, they also agree that it is healthy and great tasting. Kashi is known for helping people achieve a healthier lifestyle. Kashi's logo has Kashi written and a picture of a leaf on the side; this signifies to me that the product is all natural and healthy because the ingredients come from mother nature.

You should choose Kashi products because it will make you feel good about eating, and it promotes you to achieving a healthier lifestyle. Obesity rates keeps increasing and that is why I think we need to be promoting healthy eating habits and being active.