Creative Brief

Creative Brief Template
Background: Gatorade's commercials are similar all around the world. The commercial's are directed toward athletes or just being active. Gatorade is known to be the thirst quencher; it focuses on fueling the body for better performance while keeping you hydrated. The Japan Gatorade Commercial is successful because it shows famous athletes and the music is upbeat.

Audience: Gatorade's target audience is active people especially athletes.

Objectives: Gatorade's objective is to get consumers to purchase gatorade products. They also promote an active lifestyle. They always show people playing a sport which motives viewers to do some kind of physical activity.

The Message: If I could get one sentece through all the clutter, it would be to stay active and be healthy; you only have one life and one body. Fuel your body to do things harder, better, faster, and stronger.

The Medium: The best way to reach the audience is to have something that is creative and catchy, that way people will remember it. Another key to reaching the audience's attention is music. Many commercials are known for certain jingles like the Subway's 5 dollar foot long or zoom zoom zoom for Mazda.

Anything Else: Mandatories for the Gatorade commercials would be showing famous athletes. The commercial must make the audience want to get up and be active.

The Deadline: We need to know what is the most popular sport right now and who are the favorite athletes. The message should get to the audience from events for maximum effect.

The Responsible Parties: The Ceo of Gatorade

Billboards

There is a Jesus loves you billboard near campus that I remember. The billboard was all white with black letters that said Jesus Loves You" and that was it. I think that it caught my attention because I never really see any billboards about religion; I see alot about foods such as Hooter's and McDonald's, men's clubs, jewelry, etc. I liked it because it was simple, but catchy.